Messe Freiburg: Interbrush To End After 45 Years

Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM) has posted a press release indicating the Interbrush trade show at Messe Freiburg will be discontinued. The statement says, “There will be no more Interbrush in Freiburg as early as 2024.”

After the largest exhibitor, Zahoransky AG, based in Baden-Württemberg, Germany, changed its corporate orientation last year and announced that it would no longer participate in Interbrush, an intensive dialog was initiated with the ABMA and FEIBP associations and other leading exhibitors. FWTM presented various concept ideas for a new content orientation, including possible new locations in German-speaking countries.

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2022 ABMA Convention Notes

The ABMA welcomed back in-person attendees to the 105th ABMA Convention last week in Bonita Springs, Fla. The atmosphere of the event could best be described as a combination of enthusiasm and gratitude along with a note of concern. The enthusiasm exuded by attendees was simply around being grateful to be able to once again meet in person and network with old friends and colleagues.

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Interbrush Responds to ZAHORANSKY Loss

In reaction to yesterday’s announcement that ZAHORANSKY will not exhibit at Interbrush, Daniel Strowitzki, CEO of Freiburg Wirtschaft Touristik and Messe GmbH & Co. (FWTM) have responded with an email statement.

“We deeply regret the decision of our longstanding exhibitor and business partner. However, as a company that knows what it means to weigh financial aspects and take strategic decisions, we respect it. We would like to take this opportunity to extend our heartfelt thanks for 43 years of excellent collaboration and a relationship built on trust,” says Strowitski.

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Interbrush Pushes Back to 2024

The Interbrush trade fair for machines, materials and accessory equipment for the broom, brush, paint roller and mop industry is postponed until 2024.

Freiburg Wirtschaft Touristik und Messe GmbH & Co. KG (FWTM) has announced the cancellation of next year’s edition of Interbrush, which was set to take place from May 4 to 6, 2022, at Messe Freiburg, Germany. The exhibition for the brush and paintbrush industry normally opens its doors every four years to 7,000 visitors from over 90 countries. In March 2020, rapidly increasing numbers for COVID-19 infections across Europe and the rest of the world led FWTM to postpone the 2020 edition to 2022.

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ABMA 2020 Update: Interbrush Decision in 10 Days

The 2020 ABMA Convention concluded last night with a game-filled reception that moved indoor due to unseasonably cool weather in St. Petersburg, Fla. The reception featured dartboards, shuffleboard, virtual reality head sets, giant beer pong, beer tasting and a caricature artist.

While the reception provided a great way to celebrate the end of a busy week, discussions still centered around the Coronavirus and the impact on Interbrush 2020. During the Thursday morning session, Daniel Strowitzki of Messe Freiburg announced that a decision on whether or not to postpone would be made in 10 days. That means all Interbrush attendees and exhibitors should expect a final announcement by March 15, 2020.

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